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Areas Urbanism & territory, Tourism and Economic activities Handicraft, trade and markets

Formentera shoppers score with Christmas edition of Compra a Casa

nadal-compra-a-casa1The Formentera government teamed up today with the small- and medium-sized business association, or Pimef, to deliver the first-prize in the campaign ‘Al Nadal Compra a Casa’ (This Christmas, Buy Local) to one lucky island shopper. Trade councillor Ana Juan and Pimef chief Lidia Álvarez gave Luigi Piacenzi his €200 gift card, with another card, valued at €100, promised to second-place winner Neus Marí Riera.

The new winter push means that the perks of buying local will continue in the months ahead. Islanders who spend money at participating businesses during the last week in January, February and March will be automatically entered to win a €50 gift card.

Purchases must be of €15 or more. The January drawing will be held the first week in February; the February drawing the first week in March; the March drawing the first week in April.

15 January 2020
Department of Communication
Consell de Formentera

Six island restaurants and four local growers spotlight Formentera gastronomy at ‘Madrid Fusión’

foto 2019 formentera gastro 1Next week, from Monday to Wednesday, the marketing division of Formentera’s office of tourism will attend the most big-name gastronomy expo in all of Spain, ‘Madrid Fusión’. 2020 comes with an increase in the breadth and scale of Formentera’s presence at the trade show, which this year will settle into Madrid’s Ifema convention centre. Consell de Formentera president and councillor of tourism marketing Alejandra Ferrer will be joined by department chief Carlos Bernús, two staffers, chefs from six local restaurants, producers of homegrown signatures like olive oil and peix sec (dried fish) and representatives of two Formentera wineries.

Every day, two restaurants will put on “showcooking” demos and offer samples of local fare like lamb—present in some of the featured dishes—wine, olive oil and peix sec. “‘Madrid Fusión’ represents an incredible opportunity not only to boost the visibility of our gastronomy, but also to spotlight our high-quality produce and diverse array of eateries, all of which are here for visitors’ taking”, pointed out Alejandra Ferrer.

President Ferrer hailed the collaboration of restaurants Vogamarí, Quimera, Can Pascual, Can Vent, Aigua i Sal and Molí de Sal and wineries Terramoll and Es Cap de Barbaria, plus other local outfits like Sa Tanca d’es Clot olive oil mill and the producers of Peix Sec de Formentera.

The island has doubled its space at the show, going from 12 square metres in 2019 to 24 this year—a move that was aimed at giving participating chefs more room to orchestrate their culinary creations.

New ‘Formentera Slow Food’ map
Visitors to Formentera’s stand at ‘Madrid Fusión’ can receive information tuned for the general tourist as well as more specific insight into topics like local fine dining; copies of the 2019 “Sabors de Formentera” will be kept at the stand, and so will other newer materials. One example is a map, titled ‘Formentera Slow Food’, which profiles hometown growers and businesses with fare incorporating local produce. In addition to ten-thousand printed copies, a digital version is available on the smartphone-ready mini website www.formentera.es/slow-food. The site has comprehensive information about purveyors of fruits, vegetables and other produce on the island, not to mention about the pair of wine-makers, butchers trading in meat from Formentera livestock, fish mongers and olive oil mills.

Copies of the maps have been placed in businesses across the island and in tourist information points. “We tried to cater to tourists who are concerned about the origin of the produce they buy, those  interested in shopping and eating local”, Ferrer pointed out.

“Formentera Slow Food” cost three thousand euros to put together, and is part of Areas of Strategic Tourism, or SETS—a programme that is funded by the Balearic Agency for Tourism Strategy (AETIB).

10 January 2020
Department of Communication
Consell de Formentera

Formentera pushes year-round rustic beach bars as one more reason to visit in winter

foto-quiosquets-31Earlier this week, Formentera’s tourism promotion department embarked on an effort to spotlight local beach bars open in the winter.

The campaign has meant the launch of www.escapada.formentera.es, a dedicated educational mini-site that visitors can find a link to on the Formentera tourism office website. The page contains all the information about the eight quiosquets open for business weekends and holidays year-round.

“We’ve gathered together details like location, description and signature specialties of all the beach bars that stay open in the low season”, said Formentera’s president and tourism consellera, Alejandra Ferrer. “Our hope is that not only locals, but tourists and visitors from other islands too will enjoy this secret that winter keeps son Formentera.”

Raffling a trip to Formentera
The web page also pitches another perk: the chance to win a holiday for two to Formentera. The prize includes three nights’ lodging for two plus breakfast, rental car, ferry tickets and a sampling of typical gastronomy in a traditional restaurant. The drawing will take place Monday, 9 March 2020, and the prize can be used either before 31 May 2020 or after 18 September 2020, but not in the high season.

The campaign will be promoted across traditional and social media, and on the Internet. Travelers from the rest of the archipelago, particularly Eivissa, and likely to be swayed to visit Formentera in the low season, form the core of the campaign’s target audience.

The eight beach bars currently open for business in winter are located along Migjorn beach, at Es Caló des Mort, Cala Saona and Es Pujols. The advertising campaign is part of a programme called “Strategic Tourism Segments” (SETS).

12 December 2019
Department of Communication
Consell de Formentera

Shopper goes home with gift card courtesy of Compra a Casa programme’s ‘Black Friday, Formentera’

bllack-friday-beatriz-torresjpThis week, the Consell de Formentera and the Eivissa-Formentera small- and medium-sized business association (Pimef) gave away a gift card for ‘Black Friday, Formentera’ as part of Compra a Casa, the island’s customer loyalty programme for local businesses. As a prize, winner Beatriz Torres Tabares walked away with a €50-euro gift card. Everyone who made a purchase of €15 euros or more in a participating Compra a Casa storefront was automatically entered in the contest.

This Yuletide season, the island has also activated a campaign to reward holiday shopping called ‘This Christmas shop at home’ (Al Nadal compra a casa). This year, three gift cards —the first for €200, the second €100 and the third, €50— will be handed out to lucky Compra a Casa shoppers.


12 December 2019
Department of Communication
Consell de Formentera

Formentera meets with luxury tourism firms at Cannes travel expo

promocio---fira-cannes1Today through Thursday, 5 December, Formentera representatives will be in Cannes, France, promoting the island at the International Luxury Travel Market. From the island’s tourism bureau, Carlos Bernús will attend working meetings with travel agents and luxury tourism company reps who have shown interest in the island as a travel destination.

“We’ve had people reach out in the USA, Brazil, Australia and New Zealand—sources of potential visitors”, said Bernús, who highlighted points of interest like family tourism and “experience-seeking individual travellers with high purchasing power”.

In meetings, Formentera’s marketing chief gives a presentation spotlighting features of the island —history, culture, gastronomy and tradition— that make Formentera an off-season hit with tourists. “ILTM is a showcase for in-demand destinations”, said Bernús, “the expo’s a way to give travellers unique opportunities”.


3 December 2019
Department of Communication
Consell de Formentera

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